Smart Money Docs

Helping doctors learn to be wise and wealthy.

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  • Brett A Blake

    Mr. Blake is President and CEO of Utah based Acceptx Financial Solutions, Inc. Brett advises Wall Street analysts and investment bankers as a Scholar Member of the Gerson Lehrman Group Council. He earned an MBA from the Harvard Business School and graduated cum laude from Brigham Young University. Brett is available to lead study group discussion and can be reached at brett.blake@acceptx.com or at (801) 797-8900.
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Using Patient Financing to Grow Your Practice

Posted by Brett Blake on July 16, 2008

I came across a sales piece today that i think make some good arguments for patient financing. Mentor Solutions sales financing to cosmetic surgeons, but there argument is worth a read:

Rather than spending more to attract new patients, look to the patients already in your reception area or your patient coordinator’s database. Identify those patients who would schedule surgery if your practice took a more pro-active approach and helped them with their financing needs Patient financing is one of the most under-utilized strategies to stimulate cosmetic surgery growth. So many practices ignore patients who want to finance that patient financing offers a great market niche with fewer competitors. Proactively meeting the special needs of financing patients can give your practice a competitive edge.

Read the whole article here..

Be Smart!
B2

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